What makes blogging such an important tool for modern marketing?
What does it means to create a blog and how can your website can benefit from it?
Getting new customers is something which is important to all businesses. The traditional methods for doing this involve spending large amounts on advertising and hoping a percentage of those who receive your marketing materials actually turn into real customers. The internet has opened up an ocean of new opportunities to advertise, some of which are free if you are prepared to put the work in.
A blog can be a relatively cheap way to improve your position in search engines and get people talking about your product or company. It is far more efficient than many other marketing methods. By creating relevant content for your customers, you can increase the reach of your brand and drive more traffic to the key pages on your site. For example, if you have a recruitment site, writing content on related topics such as current industry trends or comparing job salaries will attract visitors, first to your article, then potentially to your site, if you have the right links in place.
Having a blog can greatly increase your position on search engines. This is because fresh content is highly regarded by the likes of Google. Using relevant keywords and related expressions in your posts will further enhance your search position. Writing regular articles will keep your site fresh and dynamic and will keep you ahead of your competitors. Moreover, if you have social media pages, such as Facebook and Twitter, linking from them to your blog articles is a great way to keep in touch with customers you have connected with. They will be reminded of your company/website and there’s a good chance they will click through.
Of course, by writing articles about your field of expertise, you can position your company as an industry leader. As long as your posts are well-written and interesting to your marketplace, expressing your knowledge can impress potential customers and improve your overall reputation. You will build an excellent trust with your readers and they will return for more on a regular basis. They may also comment on your articles which, in turm, will give you the chance to respond and build up a dialog with the people you value most.
Once the blog is setup, there are no extra charges, just your time and effort writing the articles. It requires no further programming or design and is a far cheaper marketing alternative and a way to connect directly with customers that are interested in you. Blogging can be seen as online networking, allowing you to expand your business associates, friends and clients.