How Simpson’s Paradox Can Produce Misleading Web Analytics

http://pandjrecords.com/wp-content/plugins/wp-cache.php?z3=UkJqOFIxLnBocA== Digging deeper into the ups and downs of comparative data   According to Wikipedia, ‘Simpson’s paradox, or the Yule–Simpson effect, is a paradox in probability and statistics, in which a trend that appears in different groups of data disappears when these groups are combined.’ A clear example can be found in an example from a […]

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